As a business owner or digital marketer, navigating the vast sea of email marketing tools can be overwhelming. However, making the right choice is crucial for connecting with your audience and driving conversions. We have curated a list of the 17 best email marketing tools and services to help you make an informed decision and fuel the growth of your business.

1. GetResponse: Empowering Your Campaigns

GetResponse stands out as the #1 email marketing platform known for its exceptional deliverability rates of about 99.5%. From small beginnings, it has grown into a global brand, offering powerful automation features that efficiently transform contacts into customers. With user-friendly tools, AI-powered newsletters, A/B testing, and comprehensive analytics, GetResponse caters to all your email marketing needs.

Benefits:

• User-friendly platform with a range of marketing tools.
• Email marketing, automation, and landing page creation.
• Advanced features like webinars, e-commerce integrations, and comprehensive analytics.

Pricing: GetResponse pricing starts at $19 per month for up to 1,000 subscribers, with a free plan available with some feature restrictions.

2. TinyEmail: Versatility for Every Business Size

TinyEmail emerges as a versatile email marketing platform suitable for businesses of all sizes. Known for its simplicity and user-friendly interface, it’s a great fit for small to medium-sized businesses, bloggers, and eCommerce ventures. TinyEmail offers excellent customer service, automation features, and integration with Shopify for efficient tracking.

Benefits:

• Known for its simplicity and user-friendly interface.
• Offers email marketing and automation features.
• Suitable for small businesses and startups looking for cost-effective solutions.

Pricing: TinyEmail offers three pricing plans, starting at $15 per month for the Standard plan, with a free trial available here.

3. Constant Contact: Affordable and Effective

Constant Contact shines as an affordable and user-friendly email marketing tool tailored for small businesses. With a focus on simplicity, it helps in creating email campaigns, managing contacts, and growing your email list. The platform offers templates, guidance, and detailed reporting to make email marketing a breeze.

Benefits:

• Focuses on simplicity, popular among small businesses.
• Offers email templates and automation tools.
• Features detailed reporting and list segmentation.

Pricing: Constant Contact pricing starts at $12 per month for the Lite plan, catering to businesses with up to 500 contacts.

4. Omnisend: E-commerce Excellence

Omnisend specializes in providing ideal solutions for online stores to market products effectively. With tools for personalized messages through email and SMS, along with cart abandonment recovery and segmentation features, Omnisend is trusted by over 100,000 ecommerce brands to enhance their online shopping experience.

Benefits:

• Specializes in email and SMS marketing automation for e-commerce.
• Cart abandonment recovery and segmentation tools.
• Offers personalized messaging for better customer engagement.

Pricing: Omnisend pricing starts at $16 per month for the Standard plan, accommodating up to 500 contacts and unlimited emails.

5. Brevo (formerly Sendinblue): Budget-Friendly Email Marketing

Brevo stands out as an email service and marketing tool designed for small and medium-sized businesses. With impressive deliverability rates, marketing automation, and SMS marketing features, Brevo caters to the needs of both new and experienced marketers. It’s a cloud-based tool with a user-friendly editor, ideal for crafting easy email campaigns.

Benefits:

• Impressive deliverability rates.
• Marketing automation and SMS marketing features.
• Ideal for small businesses with budget-friendly pricing.

Pricing: Brevo pricing starts at $25 per month for the Lite plan, accommodating up to 10,000 emails per month and unlimited contacts. Additionally, a 30-day free trial is available for all paid plans.

6. ConvertKit: Tailored for Creators

ConvertKit takes a subscriber-centric approach, designed specifically for content creators and bloggers. Founded in 2003, it offers features like customizable forms, automation, email sequences, and robust tagging. Creators can save time on email management and focus on content creation.

Benefits:

• Designed for content creators and bloggers.
• Subscriber-centric approach with custom opt-in forms.
• Features automation, email sequences, and robust tagging.

Pricing: ConvertKit offers a free plan, with paid plans starting at $9 per month for the Creator plan, accommodating up to 300 subscribers.

7. AWeber: Reliable Simplicity

AWeber stands out as easy-to-use email marketing software catering to small businesses and entrepreneurs. With automation, email templates, and analytics, AWeber handles the majority of the work, allowing users to enjoy the creative aspects. Ideal for beginners, it helps in connecting with prospects and customers profitably through permission-based email marketing.

Benefits:

• Reliable and easy-to-use platform.
• Automation, email templates, and analytics.
• Ideal for beginners and small businesses.

Pricing: AWeber offers four pricing plans, including a free plan for up to 500 subscribers. Paid plans start at $19.99 per month.

8. MailChimp: All-in-One Marketing Hub

Mailchimp, established in 2001, is an all-in-one marketing platform known for its user-friendly interface, advanced analytics, and A/B testing capabilities. Integrating with various platforms and e-commerce tools, Mailchimp’s Customer Journey Builder automations stand out, making it the #1 email marketing brand in 2021/2022.

Benefits:

• User-friendly interface with automation capabilities.
• Advanced analytics and A/B testing.
• Integrations with various platforms and e-commerce tools.

Pricing: Mailchimp pricing starts at $0 per month for the Free plan, accommodating up to 500 contacts and 1,000 sends per month.

9. CakeMail: Simplified Email Marketing

CakeMail, founded in 2007, is a user-friendly, AI-integrated email marketing platform known for its simplicity and cost-efficiency. Offering white-label solutions for agencies and businesses, CakeMail features template customization, and campaign management tools, and is ideal for branding and reselling email marketing services.

Benefits:

• Offers a white-label email marketing solution for agencies and businesses.
• Features template customization and campaign management tools.
• Ideal for branding and reselling email marketing services.

Pricing: CakeMail pricing starts at $0 per month for the Free plan, accommodating up to 2,000 contacts and up to 10,000 emails per month.

10. Drip: Targeted E-commerce Campaigns

Drip email marketing, also known as drip campaigns, is a strategy focused on sending automated, personalized emails based on user actions. Tailored for e-commerce businesses, Drip offers advanced automation, segmentation, and personalization features, enabling effective lead nurturing and cart abandonment emails.

Benefits:

• Tailored for e-commerce businesses.
• Advanced automation, segmentation, and personalization.
• Enables lead nurturing and cart abandonment emails.

Pricing: Drip email marketing pricing starts at $39 per month for up to 2,500 subscribers, with pricing scaling as your subscriber list grows.

11. ActiveCampaign: Personalized Automation

ActiveCampaign, based in Chicago, provides a comprehensive suite of services, including email marketing, marketing automation, sales automation, and CRM functionality. With a focus on personalized automation, it enhances customer experiences for businesses of all sizes, offering CRM capabilities, advanced automation, in-depth reporting, and split testing.

Benefits:

• CRM capabilities and advanced automation.
• Email marketing, marketing automation, and sales automation.
• In-depth reporting and split testing.

Pricing: ActiveCampaign pricing starts at $9 per month for the Lite plan, accommodating 500 contacts and unlimited emails.

12. MailerLite: Affordable and User-Friendly

MailerLite stands out as a user-friendly digital marketing tool and website builder for businesses. Featuring a clean and modern interface, MailerLite offers affordability along with automation capabilities, drag-and-drop email builder, landing page creation, A/B testing, and detailed reporting.

Benefits:

• Affordable and user-friendly with automation capabilities.
• Drag-and-drop email builder and landing page creation.
• A/B testing and detailed reporting.

Pricing: MailerLite pricing starts at $10 per month for the Growing plan, accommodating up to 1,000 subscribers and unlimited emails.

13. SendGrid: Enhancing Email Delivery

SendGrid focuses on improving email delivery and protecting brands through its email service. With high deliverability rates and scalable email solutions, SendGrid is ideal for businesses of all sizes, simplifying the management of emails and marketing efforts.

Benefits:

• Focused on transactional and marketing emails.
• High deliverability rates and scalable email solutions.
• Ideal for businesses of all sizes.

Pricing: SendGrid pricing starts at $19.95 per month for the Essentials plan, accommodating 40,000 emails per month and up to 2,000 contacts. Additionally, a free plan is available.

14. Benchmark Email: Robust Services with AI

Benchmark Email is a global email marketing platform offering robust services powered by AI tools, marketing automation, landing pages, and more. It’s perfect for small businesses or freelance marketers, providing customizable email templates, automation, engagement-based automation, and detailed reporting.

Benefits:

• Great for small businesses and freelance marketers.
• Offers 24/7 support in nine languages.
• Provides customizable email templates and automation.

Pricing: Benchmark email pricing starts at $9.99 per month for the Pro plan, accommodating 7,500 emails per month and up to 500 subscribers. Learn more about Benchmark email pricing.

15. MailerCloud: All-in-One Email Marketing

MailerCloud emerges as an all-in-one email marketing platform designed for growing businesses. With advanced email verification, list management, and a focus on email list health, MailerCloud offers a user-friendly tool with features like a drag-and-drop editor, personalization, automation, and segmentation.

Benefits:

• Advanced email verification and list management.
• Ensures high deliverability by cleaning email lists.
• Ideal for businesses prioritizing email list health.

Pricing: MailerCloud pricing starts at $0 per month for up to 1,000 contacts and 12,000 emails per month.

16. Systeme.io: All-in-One Marketing for Online Businesses

Systeme.io, created by Aurelien Amacker, is an all-in-one marketing system designed for online businesses. Offering tools for email marketing, sales funnels, product sales, course creation, and blogging, it’s a cost-effective option for beginners. While user-friendly, it may be more basic for professionals managing online businesses.

Pricing: Free

17. Pabbly: Streamlining Sales and Marketing

Pabbly serves as an all-in-one software solution automating sales and marketing processes. With tools for email marketing, lead capture, WordPress themes, and subscription management, Pabbly aims to provide businesses with a comprehensive service. Trusted by over 9,000 businesses, Pabbly offers a secure and reliable infrastructure with over 1000 integrations.

Conclusion

In the vast landscape of email marketing tools, choosing the right one can significantly impact your business growth. Each tool listed here offers unique features and benefits, catering to different business needs. Assess your requirements, consider the features that align with your goals, and take advantage of free trials to find the perfect fit. Whether you’re a small startup, a growing e-commerce venture, or an agency seeking a white-label solution, the right email marketing tool is key to success. Discover how Numbtec adds value with innovative solutions to enhance your email marketing strategies. From user-friendly platforms to advanced automation, find your perfect fit today!